ASGK Public Strategies has developed effective advertising in the most competitive public environments. We know how to make advertising that moves stakeholder opinion in the desired direction.

For advertising to be compelling with a particular constituency, it must be credible and make a connection with that audience in a meaningful way. In a public affairs campaign, for example, successful issue advertising requires an understanding of how both the public and government officials respond to certain messages. Having developed hundreds of ads for candidates for office, and hundreds more “issue ads” seeking to influence policymakers, we have extensive knowledge of what works most effectively.

ASGK has built its reputation on creative concepts that clearly deliver the strongest message in a way that captures the attention of the audience. We know how to get the right message to the right people and have an approach to advocacy media buying that is target-emphasized, merging polling data with media research and the client advertising goals. We specialize in creative concepts that are both genuine and credible, and have won numerous awards for our TV spots for campaigns including the Obama for America campaign and dozens of other political and public affairs campaigns.