ASGK Public Strategies team:
• Larry Grisolano •
Larry Grisolano is a Partner at ASGK Public Strategies. In this capacity he works in all areas of the firm with a particular focus on campaign strategy, message and advertising.
In 25 years as a political professional, Grisolano has worked as a field organizer and leader, a direct mail specialist, a media and research advisor and leading strategist.
From January of 2007 to November of 2008, Grisolano served as Director of Paid Media and Opinion Research for Obama for America and Obama-Biden 2008. In this role, he created, supervised and directed a sophisticated opinion research program that provided the strategic roadmap for the campaign. He also managed the paid advertising campaign that delivered the campaign message through television, radio, internet, direct mail and other print advertising. Ad Age magazine recognized the Obama campaign as “Marketer of the Year,” and the New York Times reported that the television advertising campaign by Obama for America, on an annualized basis, was more extensive than all but two commercial advertisers in the country.
A leading campaign advisor in California, Grisolano worked as a general consultant and campaign manager in some of California's most highly charged ballot measures. He was the lead consultant in the California labor community's successful fight against Proposition 75, the most fiercely contested measure on Governor Schwarzenegger's 2005 Special Election ballot. Grisolano managed the successful "NO on Prop. 54" campaign, which defeated an attempt to roll back affirmative action.
A native of Iowa, Grisolano’s first job on a presidential campaign was running Iowa field operations for Senator Joe Biden and, later, for Senator Paul Simon in 1988. In 1992, he worked for the Clinton for President Primary Campaign including stints in Little Rock, running the Florida State Convention straw ballot operation, and in the Illinois primary. In 2000, he helped add spark to the Gore Iowa caucus campaign, penning Gore's "Stay and Fight" Jefferson Jackson speech slogan, which earned glowing reviews in the New York Times. In 2004, he helped John Kerry win the Democratic nomination with a stunning turnaround in the Iowa caucuses.
Grisolano ran statewide organizations in California, overseeing the Clinton-Gore coordinated campaign in 1992 and serving as field director of the California Democratic Party in 1994. He worked in press and research for Chicago Mayor Richard M. Daley's re-election in 1991. In 1988, Larry worked for U.S. Senator Frank Lautenberg's re-election on a campaign team led by Democratic Party legends James Carville and Paul Begala. He began his career as an organizer for Tom Harkin's upset victory for the U.S. Senate in 1984.
Grisolano earned a Bachelor of Arts degree with honors in political science from The University of Iowa. He studied business management at Northwestern University's Kellogg Graduate School of Management.