• What We Do •

At ASK, we manage issue campaigns with the same discipline, focus and intensity as we would a political campaign. We use the expertise we’ve gained running hundreds of political campaigns at all levels of government to bring the right approaches and tools to our clients’ issues.

We specialize in three distinct but interrelated fields:

• Managing issue campaigns with an emphasis on public policy.
• Developing effective communications strategies.
• Producing award-winning advertising.

Campaign Management

One of the key benefits we bring to a client is the ability to serve as the campaign manager on a particular project.  We oversee all elements of a campaign – from developing the campaign strategy and budget to assembling and managing a team of outside specialists – and we serve as the single point of contact for our client. 

The Plan

Through decades of experience running political and issue campaigns, we know how to create effective campaign plans that influence public opinion, reach target audiences and help our clients achieve their goals.

We work with our clients to develop a campaign plan based on solid research and using the most cost-effective communications and organizational tools available to execute the plan.  And because execution is critical, we work with each member of the team to ensure that all aspects of the campaign are implemented as planned. 

The Team

We have relationships with the leading specialists in every relevant communications discipline and know what it takes to assemble and manage a winning team.  From pollsters to direct mail vendors, we know what our clients will need to meet their goals, and know whom to turn to for help in each field.

We customize the team specifically for each client because not every campaign is the same.  So we bring together the right talent for each project.  Noting we do is cookie-cutter. 

The Budget

We work with our clients to develop a budget that provides the best chance at winning without spending a single cent over what’s needed to get us there.  And once we have our budget, we stick to it – and make sure our vendors do too. 

Message Strategy

Behind any successful campaign is a strategic and targeted communications plan.  At ASK, we know how to create compelling messages and deliver those messages to our target audiences.  We believe effective message development is a systematic process:

• Determine how issues fit into the public and political environment.
• Commission solid, thorough research to gauge public opinion on specific issues and test potential messages with targeted audiences.
• Analyze research results to ascertain a client’s strengths and weaknesses and what messages have the greatest impact with each target audience.
• Develop a comprehensive communications plan to deliver the strongest messages to the target audience using the most effective communications tools available.

Advertising

ASK Public Strategies has a core belief about public affairs advertising, which is demonstrated in every ad we make.  For advertising to be effective with a particular constituency, it must be credible and make a connection with that audience in a meaningful way.   

Effective issue advertising also requires an understanding of how people in government respond to certain messages.  Having developed hundreds of ads for candidates for office, and hundreds more “issue ads” seeking to influence policymakers, we have extensive knowledge of what works most effectively.  When developing advertising designed to influence policy, we make sure our ads hit a nerve with policymakers.

312-664-0153
312-664-0174 FAX
info@askps.com