At ASGK, we develop and manage communications campaigns with the same discipline, focus and intensity as we would a political campaign. We use the expertise we’ve gained running hundreds of political campaigns to bring the right communication approaches and tactics to public affairs and issue campaigns.

We specialize in several fields:

• Public Affairs
• Corporate Communications
• Message Development
• Crisis Communications
• Media Training
• Brand Management
• Advertising
• Digital Media

The common denominator in each of our projects is a disciplined focus on message development and message delivery. ASGK specializes in helping our clients determine their most powerful and persuasive messages. From there, we work with our clients to craft a plan to communicate the right message to the right audience using the most appropriate and cost effective mediums.

Just as we did with the Obama campaign, we analyze the needs of each client and put together a team for each project based on the specific goals of the campaign and the most appropriate outside expertise. We know, for example, which researchers have the most experience with focus groups, and which are better suited for public opinion surveys. We know which firm creates the most compelling direct mail, and which vendor has the most thorough program for fielding automated phone calls. Building the right team for the project is one of the most important steps a campaign takes in its infancy; ASGK helps our clients do so from day one.